Television & Photography Makeup Guideline

orangeshadowPreparing the Foundation

As with any other type of makeup, it is necessary to prepare the skin before applying any products. For television and photography, skin must be hydrated and taken care of so the makeup looks its absolute best.

I recommend using a stick/cream foundation for television and photography and avoid water based or luminous foundations that can cause the lighting to deflect poorly off the skin creating some not so great outcomes for camera. It is a great idea to keep in mind what type of lighting will be used. Also, the thicker the product, the more coverage it will give.

In makeup for photography, liquid foundation can be used so that it looks natural and light.

Dust the whole face with loose powder to ward off shine.

Corrections to the face can be made with pencil or with powdered shadows, leaving these well blended but defined.

Color Application

The makeup artist must know how to apply makeup according to the type of program in which he or she is working. If the makeup is for journalism, the colors should be conservative and matte, making sure that they do not clash with the wardrobe. Any shading around the eyes must be smudged, making sure that the eye is both defined and clear.

However, if the shooting takes place at night, the makeup must be a bit more intense and the artist can apply bolder colors. Still, the foundation should always stay matte.

For photography makeup, the makeup is limitless, since we can make soft eyes for a natural look or pronounced shadows for a sophisticated image. For these assignments, the artist studies the photographer’s portfolio and style, the client’s wardrobe, and so on.

In both television and photography, false lashes are important because they thicken and extend the natural lashes and give the eye more of a “pop.”

The eyeliner should always be a shade or two darker than the eye color.

The brows in the case of television should look natural but intensified a bit for photography.

In the case of television, more blush is best! What can appear like a lot in real life looks very different on camera and can make a person look pale. However, this does not mean to make the person look completely unnatural. Take a couple of shots with the camera to see if blush needs to be intensified or more subtle. In any case, blush must emphasize the cheekbones.

The lips must be lined well, and it’s important they look symmetrical. In photos and television, asymmetries are more noticeable.

In all cases, the makeup must be appropriate to the visual medium, being aware of the studio lighting. Always confirm the type of makeup to be done with all concerned on the set, so as to be able to apply this to the makeup.

For more info on television and photography and lighting, see:

Check back next week for Special Effects for Film & Stage!

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